The Reserve
The Reserve
Partnership
Partnership
Be the Name Behind the Memories that Shape Canada's Next Generation of Connoisseurs
Partner with QRC & WRC
Influence Tomorrow's Collectors
Be the Name Behind the Memories that Shape Canada's Next Generation of Connoisseurs
Queen’s Reserve Circle (QRC) and Western Reserve Circle (WRC) are the leading wine and spirits societies at Canada’s top universities. Together, we cultivate a community of 65+ refined students with a passion for exceptional taste, meaningful experiences, and high-end social circles. More than clubs, we are cultural curators, tastemakers guiding our peers into the world of premium wines and spirits. Our alumni go on to become investors, collectors, and lifelong brand advocates.
Why We're Different
Why We're Different
Not just Seen - Remembered. Where your Brand Becomes Part of the Story
Not just Seen - Remembered. Where your Brand Becomes Part of the Story
Effortless Prestige
Personal Endorsements
High-Touch Visibility
Lasting Brand Equity
Effortless Prestige
Personal Endorsements
Lasting Brand Equity
High-Touch Visibility
A Glimpse at The Circle
A Glimpse at The Circle
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What You Gain
What You Gain
Premium Brand Exposure
Premium Brand Exposure
Your product is placed at the centre of Canada’s most refined student events — not just featured, but woven into the experience.
Authentic Tastemaker Endoresements
Authentic Tastemaker Endoresements
Shared organically by our members across Instagram and TikTok (100k+ combined reach), your brand gains credibility through real, aspirational content.
Stunning Event Content
Stunning Event Content
Stunning Event Content
Get access to professionally shot images of your product being enjoyed in beautiful, exclusive settings — ideal for reposting or campaigns.
First Access to Future Loyalists
First Access to Future Loyalists
First Access to Future Loyalists
Engage a high-potential, affluent young audience at the beginning of their wine & spirits journey — building early brand loyalty with tomorrow’s collectors.
Engage a high-potential, affluent young audience at the beginning of their wine & spirits journey — building early brand loyalty with tomorrow’s collectors.