The Reserve
The Reserve
Partnership
Partnership
Partnering with Canada's Next Generation of Tastemakers
Partner with QRC & WRC
Influence Tomorrow's Collectors
Be the Name Behind the Memories that Shape Canada's Next Generation of Connoisseurs
Queen’s Reserve Circle (QRC) and Western Reserve Circle (WRC) are Canada’s leading undergraduate wine and spirits societies. Together, we bring together a community of over 65 refined students with a passion for exceptional taste, meaningful experiences, and elevated social circles. More than clubs, we are cultural curators — tastemakers guiding our peers into the world of premium wines and spirits. Our alumni continue this legacy as investors, collectors, and lifelong brand advocates.
Why We're Different
Why We're Different
Not just Seen - Remembered. Where your Brand Becomes Part of the Story
Your Brand Woven Into the Circle's Story
Effortless Prestige
Personal Endorsements
High-Touch Visibility
Lasting Brand Equity
Effortless Prestige
Personal Endorsements
Lasting Brand Equity
High-Touch Visibility
A Glimpse at The Circle
A Glimpse at The Circle
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What You Gain
What You Gain
Prestigious Brand Placement
Prestigious Brand Placement
Your product is seamlessly integrated into Canada’s most refined student gatherings — not simply featured, but woven into the experience.
Authentic Tastemaker Endoresements
Authentic Tastemaker Endoresements
Circle members share their experiences organically, lending your brand credibility through aspirational word-of-mouth and curated social presence.
Curated Event Content
Curated Event Content
Stunning Event Content
Gain access to professional-grade imagery of your product within elegant settings — ideal for brand storytelling and campaigns.
First Access to Future Collectors
First Access to Future Collectors
First Access to Future Loyalists
Engage an affluent, high-potential audience at the beginning of their wine & spirits journey — building loyalty with tomorrow’s investors, connoisseurs, and advocates.
Engage a high-potential, affluent young audience at the beginning of their wine & spirits journey — building early brand loyalty with tomorrow’s collectors.